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Commodity Activism: Cultural Resistance in Neoliberal Times
Roopali Mukherjee
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Description for Commodity Activism: Cultural Resistance in Neoliberal Times
Hardback. Discusses what happens when the most common way we participate in social activism is by buying something Editor(s): Mukherjee, Roopali; Banet-Weiser, Sarah. Series: Critical Cultural Communication. Num Pages: 314 pages, 14 b&w illustrations, 1 table. BIC Classification: JFCD; JFFT. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 23. Weight in Grams: 612.
Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS.
Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to
support fair trade. Driving a Toyota Prius to fight global warming. All
these commonplace activities point to a central feature of contemporary
culture: the most common way we participate in social activism is by
buying something.
Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary
group of scholars to explore this new landscape through a series of case
studies ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
New York University Press United States
Number of pages
314
Condition
New
Series
Critical Cultural Communication
Number of Pages
314
Place of Publication
New York, United States
ISBN
9780814764008
SKU
V9780814764008
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Roopali Mukherjee
Roopali Mukherjee (Editor) Roopali Mukherjee is Associate Professor of Media Studies at the City University of New York, Queens College, and the author of The Racial Order of Things: Cultural Imaginaries of the Post-Soul Era. Sarah Banet-Weiser (Editor) Sarah Banet-Weiser is Professor and Head of the Department of Media and Communications at the ... Read more
Reviews for Commodity Activism: Cultural Resistance in Neoliberal Times
Without doubt this important collection of essays will contribute significantly to the new and growing field of 'critical consumer studies'.
J.R. Mitrano
CHOICE
Commodity activism has a long history but never has its significance been more complex to unravel than today, when the boundaries and direction of political action are unclear, commercial forces mobilize consumers values to ... Read more
J.R. Mitrano
CHOICE
Commodity activism has a long history but never has its significance been more complex to unravel than today, when the boundaries and direction of political action are unclear, commercial forces mobilize consumers values to ... Read more