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22%OFFJim McGuigan - Cool Capitalism - 9780745326788 - V9780745326788
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Cool Capitalism

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Description for Cool Capitalism Paperback. Explains 'the conquest of cool' at the heart of contemporary capitalism and shows how it can be rebelled against. Num Pages: 288 pages, 1 figure. BIC Classification: JFC; JFD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 136 x 17. Weight in Grams: 360.
Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism.

Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and neutralising opposition to the present system of culture and society.

The book explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism.

Is there is still any space ... Read more

Product Details

Format
Paperback
Publication date
2009
Publisher
Pluto Press United Kingdom
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780745326788
SKU
V9780745326788
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Jim McGuigan
Jim McGuigan is Professor of Cultural Analysis at Loughborough University. He is the author of several books, including Cultural Populism (Routledge, 1992), Cool Capitalism (Pluto, 2009) and Cultural Analysis (Sage, 2009).

Reviews for Cool Capitalism
'Takes us to the dark side of post-industrial economies, the side where exploited labour, disorganised infrastructure, and cultural hyperbole are the terms of trade'
Toby Miller, author of Makeover Nation: The United States of Reinvention 'At last the book that critical students of cultural studies have been waiting for! Asks us to reconsider the power of modern consumer capitalism ... Read more

Goodreads reviews for Cool Capitalism


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