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Cowboy Hero & Its Audience: Popular Culture As Market Derived Art
Alf H. Walle
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Description for Cowboy Hero & Its Audience: Popular Culture As Market Derived Art
Paperback. Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research. Num Pages: 216 pages, index. BIC Classification: JFCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 386.
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
Product Details
Format
Paperback
Publication date
2000
Publisher
Popular Press 1
Condition
New
Number of Pages
216
Place of Publication
Bowling Green, United States
ISBN
9780879728120
SKU
V9780879728120
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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