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Golden Arches East: McDonald´s in East Asia, Second Edition
James L Watson
€ 27.99
€ 27.68
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Description for Golden Arches East: McDonald´s in East Asia, Second Edition
Paperback. For the second edition of this work, James Watson has added a new chapter on "McDonald's as Political Target," as well as reflections on the dark side of globalism. Editor(s): Watson, James. Num Pages: 280 pages. BIC Classification: 1FP; JFCA; JHMC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 215 x 140 x 18. Weight in Grams: 338.
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing ... Read more
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing ... Read more
Product Details
Publisher
Stanford University Press United States
Number of pages
330
Format
Paperback
Publication date
2006
Condition
New
Weight
337g
Number of Pages
274
Place of Publication
Palo Alto, United States
ISBN
9780804749893
SKU
V9780804749893
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About James L Watson
James L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University.
Reviews for Golden Arches East: McDonald´s in East Asia, Second Edition
"McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to ... Read more