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Kids Rule!: Nickelodeon and Consumer Citizenship
Sarah Banet-Weiser
€ 30.99
€ 27.67
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Description for Kids Rule!: Nickelodeon and Consumer Citizenship
Paperback. Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power. Series: Console-ing Passions. Num Pages: 296 pages, 30 illustrations. BIC Classification: 1KBB; JFC; JFD; JFSP1. Category: (P) Professional & Vocational. Dimension: 5983 x 3971 x 18. Weight in Grams: 413.
In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America’s young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network’s self-conscious ... Read more
In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America’s young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network’s self-conscious ... Read more
Product Details
Format
Paperback
Publication date
2007
Publisher
Duke University Press
Condition
New
Series
Console-ing Passions
Number of Pages
296
Place of Publication
North Carolina, United States
ISBN
9780822339939
SKU
V9780822339939
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Sarah Banet-Weiser
Sarah Banet-Weiser is Associate Professor in the Annenberg School for Communication at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity and coeditor of Cable Visions: Television Beyond Broadcasting (forthcoming).
Reviews for Kids Rule!: Nickelodeon and Consumer Citizenship
“Kids Rule! challenges us to think about Nickelodeon’s impact on our ideas about childhood, consumerism, and citizenship. With wit and insight, Sarah Banet-Weiser explains how this phenomenal cable and branding success story changed children’s TV while deftly promoting its brand worldwide. A must-read for parents and teachers.”—Ellen Seiter, author of The Internet Playground: Children’s Access, Entertainment, and Mis-Education “Kids Rule! ... Read more