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Luxury World
Mark Tungate
€ 40.99
€ 36.49
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Description for Luxury World
Hardcover. The word 'luxury' has almost lost its meaning. This title takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to show the reader how they function. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: JFCD; JFDV. Category: (G) General (US: Trade). Dimension: 242 x 166 x 23. Weight in Grams: 552.
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And ... Read more
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Number of pages
274
Condition
New
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9780749452636
SKU
V9780749452636
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mark Tungate
Mark Tungate is the author of the best-selling Fashion Brands, Adland and Branded Male, all published by Kogan Page. Based in Paris, he is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Stratégies and the trends intelligence service WGSN. His work has also appeared in The ... Read more
Reviews for Luxury World
"He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter ... Read more