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Once Upon an American Dream: The Story of Euro Disneyland
Andrew Lainsbury
€ 55.48
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Description for Once Upon an American Dream: The Story of Euro Disneyland
Hardcover. Firsthand experience and research shed light on claims that Euro Disneyland is nothing but American cultural imperialism. A former employee goes beyond media bites and academic scorn to examine Europe's love/hate relationship with the park and some of the undiscussed issues surrounding it. Series: CultureAmerica. Num Pages: 280 pages, black & white illustrations. BIC Classification: 1K; 3JJPR; GTB; JFC; JFFS; KJVG; KNSG; WTHT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 26. Weight in Grams: 644.
Branded a ""cultural Chernobyl"" and the ""tragic kingdom"", the Euro Disney resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free ""mocktails"", surly employees, even colours too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a ... Read more
Branded a ""cultural Chernobyl"" and the ""tragic kingdom"", the Euro Disney resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free ""mocktails"", surly employees, even colours too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a ... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
University Press Of Kansas
Number of pages
280
Condition
New
Series
CultureAmerica
Number of Pages
280
Place of Publication
Kansas, United States
ISBN
9780700609895
SKU
V9780700609895
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
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