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Martin J. Gannon - Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity - 9781483340074 - V9781483340074
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Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

€ 192.27
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Description for Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity Paperback. .
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural ... Read more

Product Details

Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
1052g
Number of Pages
680
Place of Publication
Thousand Oaks, United States
ISBN
9781483340074
SKU
V9781483340074
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Martin J. Gannon
Martin J. Gannon (Ph.D., Graduate School of Business, Columbia University) is Professor Emeritus of Strategy and International Management at both the Smith School of Business, University of Maryland at College Park and the College of Business Administration, California State University San Marcos.  He is a three-time recipient of the Fulbright Professorship Award (West Germany, 1981-82; Thailand, 1987; and Austria, 2017-18).  ... Read more

Reviews for Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity
"Each one of these chapters is very detailed and the metaphor is sensible… This is a great introduction to cultural diversity for many different reasons, such as economy (Italy), religion (Malaysia), language (Belgium, plus Canada and Switzerland among many others).  It meets the demand for a business cultural geography companion text."
Jorge A. Gonzalez "This text more thoroughly increases ... Read more

Goodreads reviews for Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity


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