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Frank-Martin Belz - Sustainability Marketing: A Global Perspective - 9781119966197 - V9781119966197
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Sustainability Marketing: A Global Perspective

€ 60.35
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Description for Sustainability Marketing: A Global Perspective Paperback. The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management. Num Pages: 352 pages, Illustrations. BIC Classification: KJS; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 187 x 20. Weight in Grams: 646.

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.

The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace ... Read more

A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz.

View the authors blog at: www.sustainability-marketing.com

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Product Details

Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Paperback
Publication date
2012
Condition
New
Weight
657g
Number of Pages
352
Place of Publication
New York, United States
ISBN
9781119966197
SKU
V9781119966197
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Frank-Martin Belz
Frank-Martin Belz is Professor at the Technische Universität München (TUM School of Management). Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS). The authors have over 40 years of research experience between them and many years experience of teaching sustainability ... Read more

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