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Advertising to Children in China
Chan, Professor Kara, McNeal, Professor James U.
€ 38.77
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Description for Advertising to Children in China
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
Product Details
Format
Hardback
Publication date
2004
Publisher
The Chinese University Press
Condition
New
ISBN
9789629961428
SKU
V9789629961428
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
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