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Operation China
Hexter, Jimmy; Woetzel, Jonathan R.
€ 32.99
€ 28.75
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Description for Operation China
Hardback. China has matured as a market - and the game has changed. This title explains how you can achieve superior execution in China - through operations including talent management, product development, information technology, procurement, supply-chain management, manufacturing, and sales, marketing, and distribution. Num Pages: 212 pages, Illustrations. BIC Classification: 1FPC; KJK. Category: (G) General (US: Trade). Dimension: 167 x 243 x 26. Weight in Grams: 510.
China has matured as a market--and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn't matter as much as privileged access--through government and partner relationships. Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of ... Read more
China has matured as a market--and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn't matter as much as privileged access--through government and partner relationships. Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of ... Read more
Product Details
Format
Hardback
Publication date
2007
Publisher
Harvard Business Review Press United States
Number of pages
212
Condition
New
Number of Pages
212
Place of Publication
, United States
ISBN
9781422116968
SKU
V9781422116968
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Hexter, Jimmy; Woetzel, Jonathan R.
Jimmy Hexter is a partner in McKinsey's Beijing office and the co-leader of McKinsey's Operations Practice in Asia. Jonathan Woetzel is a partner in McKinsey's Shanghai office and has published several books on China.
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