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International Marketing of Higher Education
Terry Wu
€ 119.25
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Description for International Marketing of Higher Education
Hardcover. Num Pages: 279 pages, 4 black & white illustrations, 20 colour illustrations, biography. BIC Classification: JNK; JNM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 219 x 22. Weight in Grams: 502.
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally ... Read more
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
262
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137542908
SKU
V9781137542908
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Terry Wu
Terry Wu is Professor of Business at the University of Ontario Institute of Technology, Canada. His research focuses on international marketing, marketing of higher education, globalization, and trade policy. His research has been published in academic journals including Management International Review, Columbia Journal of World Business, Journal of Marketing Management, International Marketing Review, Journal of Business and Industrial Marketing, among ... Read more
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