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Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
William F. Massy
€ 38.99
€ 33.19
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Description for Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
Hardback. Num Pages: 304 pages, 30 black & white line drawings. BIC Classification: JNF; JNM; KCU. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 24. .
Higher education expert William F. Massy's decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America's traditional universities. In Reengineering the University, he addresses widespread concerns that higher education's costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by ... Read more
Higher education expert William F. Massy's decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America's traditional universities. In Reengineering the University, he addresses widespread concerns that higher education's costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by ... Read more
Product Details
Publisher
Johns Hopkins University Press
Format
Hardback
Publication date
2016
Condition
New
Weight
547g
Number of Pages
304
Place of Publication
Baltimore, MD, United States
ISBN
9781421418995
SKU
V9781421418995
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About William F. Massy
William F. Massy, a higher education consultant, is professor emeritus of education and business administration and a former vice president and vice provost at Stanford University. The author of Honoring the Trust: Quality and Cost Containment in Higher Education, he is the former president of the Jackson Hole Higher Education Group.
Reviews for Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
Massy's in-depth yet highly accessible analysis is a must-read for any academic leader.
Academic Leader
Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate ... Read more
Academic Leader
Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate ... Read more