The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
John Gray
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Description for The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
Paperback. This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally. Num Pages: 232 pages, 34 tables, 3 figures. BIC Classification: EBA. Category: (P) Professional & Vocational. Dimension: 218 x 141 x 16. Weight in Grams: 300.
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
Product Details
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
218
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137507242
SKU
V9781137507242
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John Gray
John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English , and Neoliberalism and Applied Linguistics (co-author).
Reviews for The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
"[T]he book makes illuminating reading for authors, potential authors, editors, and perhaps teachers on MA courses. The discussions of the place and potential impact of visuals within coursebook materials are of particular interest." - ELT Journal "John Gray's The Construction of English is an original and engaging addition to the existing literature. Necessarily complex, his theoretically eclectic ... Read more