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A Dictionary of Marketing (Oxford Quick Reference)
Charles Doyle
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Description for A Dictionary of Marketing (Oxford Quick Reference)
Paperback. .
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. ... Read more
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. ... Read more
Product Details
Publisher
Oxford University Press
Format
Paperback
Publication date
2016
Series
Oxford Quick Reference
Condition
New
Number of Pages
544
Place of Publication
Oxford, United Kingdom
ISBN
9780198736424
SKU
V9780198736424
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Charles Doyle
Dr Charles Doyle is currently the Chief Marketing and Communications Officer for JLL (Jones Lang LaSalle), one of the largest global commercial real estate companies. With 30 years of experience with major international companies throughout the world, Dr Doyle has specialized in strategic marketing, communications and business development for a range of high technology and professional service firms. Previously, he ... Read more
Reviews for A Dictionary of Marketing (Oxford Quick Reference)
a very helpful reference work for the marketing practitioner and student
Stuart Hannabuss, Reference Reviews
Stuart Hannabuss, Reference Reviews