Opinion Polls and the Media
. Ed(S): Holtz-Bacha, Christina; Stromback, Professor Jesper
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Description for Opinion Polls and the Media
Paperback. "A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches"-- Editor(s): Holtz-Bacha, Christina; Stromback, Professor Jesper. Num Pages: 291 pages, biography. BIC Classification: AP; JFD; JPA; KNTJ. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors. ... Read more
Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors. ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
291
Condition
New
Number of Pages
291
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349326648
SKU
V9781349326648
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Holtz-Bacha, Christina; Stromback, Professor Jesper
ANNETTE AWAssociate Professor at the University of Maryland University College, USA FLÁVIA BIROLIProfessor at the Institute for Political Science of the University of Brasília, Brazil KATHLEEN A. FRANKOVICspent more than three decades at CBS News; she retired as Director of Surveys and Producer in 2009, but remains an Election and Polling Consultant for CBS and other companies VEN-HWEI LOProfessor in ... Read more
Reviews for Opinion Polls and the Media
'Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors.' - Wolfgang Donsbach, Dresden University of Technology, Germany 'Backed by leading public opinion and communication ... Read more