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Private Screenings
. Ed(S): Spigel, Lynn; Mann, Denise
€ 30.99
€ 27.67
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Description for Private Screenings
paperback. Editor(s): Spigel, Lynn; Mann, Denise. Num Pages: 320 pages, 60ill. BIC Classification: APT; JFD; JFSJ1; JHM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 17. Weight in Grams: 420.
While much research into television has been historical, textual, or empirical, this volume approaches the topic from a sociocultural and feminist perspective, to address important questions from the viewpoint of the audience as well as from that of the industry. The contributors examine the ways in which the television industry seeks to deliver a female audience to its advertisers while inserting itself into women's lives, both at home and in the marketplace - hence the concept of a private screening in which the outside media world is brought into the personal space. The volume analyzes how television delivers "consumption" to ... Read more
While much research into television has been historical, textual, or empirical, this volume approaches the topic from a sociocultural and feminist perspective, to address important questions from the viewpoint of the audience as well as from that of the industry. The contributors examine the ways in which the television industry seeks to deliver a female audience to its advertisers while inserting itself into women's lives, both at home and in the marketplace - hence the concept of a private screening in which the outside media world is brought into the personal space. The volume analyzes how television delivers "consumption" to ... Read more
Product Details
Format
Paperback
Publication date
1992
Publisher
University of Minnesota Press United States
Number of pages
320
Condition
New
Number of Pages
312
Place of Publication
Minnesota, United States
ISBN
9780816620531
SKU
V9780816620531
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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