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Geodemographics, GIS and Neighbourhood Targeting
Richard Harris
€ 96.11
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Description for Geodemographics, GIS and Neighbourhood Targeting
Paperback. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Series: Mastering GIS: Technology, Applications & Management. Num Pages: 328 pages, Illustrations. BIC Classification: RG. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 19. Weight in Grams: 518.
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.
Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation ... Read more
- Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner
- Supported by private and public sector case studies and vignettes
- The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning
- Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Product Details
Format
Paperback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
328
Condition
New
Series
Mastering GIS: Technology, Applications & Management
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780470864142
SKU
V9780470864142
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Richard Harris
Richard Harris, University of Bristol, UK. Peter Sleight, Target Market Consultancy, UK.
Reviews for Geodemographics, GIS and Neighbourhood Targeting
"... a book that is unique both in its approach and it s content ... a valuable contribution to this area of research...." (GIS Professional, March 2006)