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Retail Geography and Intelligent Network Planning
Mark Birkin
€ 108.13
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Description for Retail Geography and Intelligent Network Planning
Paperback. This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses. Num Pages: 296 pages, maps. BIC Classification: KNPR; RGCM; RP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 170 x 18. Weight in Grams: 546.
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
- Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
- Numerous global case studies are used to show keys issues
- Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
- Describes how retailers can plan their cross channel network ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
296
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780471498032
SKU
V9780471498032
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mark Birkin
Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley. Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds. Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
Reviews for Retail Geography and Intelligent Network Planning
"... an excellent introduction... offers a valuable insight on the development and commercial application of modelling techniques...." (Urban Studies Journal, Vol 41(4), April 2004)