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Alexander Gutzmer - Urban Innovation Networks - 9783319246222 - V9783319246222
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Urban Innovation Networks

€ 66.40
FREE Delivery in Ireland
Description for Urban Innovation Networks Hardback. Num Pages: 133 pages, 7 colour tables, biography. BIC Classification: JFSG; JHBL; KJMV6; RGC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 374.

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich ... Read more

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Product Details

Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
133
Condition
New
Number of Pages
123
Place of Publication
Cham, Switzerland
ISBN
9783319246222
SKU
V9783319246222
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Alexander Gutzmer
Alexander Gutzmer is professor for media and communication at the Berlin-based Quadriga University and Editorial Director of the publishing house Callwey. He is also editor-in-chief of the architecture magazine “Baumeister”. Gutzmer worked as a business journalist for the German national weekly newspaper “Welt am Sonntag” and was editor-in-chief of the management magazine “think:act”, published by Roland Berger Strategy Consultants. He ... Read more

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