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The Marketisation of Higher Education and the Student as Consumer
Mike Molesworth
€ 49.67
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Description for The Marketisation of Higher Education and the Student as Consumer
Paperback. Brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity. This title offers insight into the effects of government policy on the structure and operation of universities. Editor(s): Molesworth, Mike; Scullion, Dr. Richard; Nixon, Elizabeth. Num Pages: 264 pages, 7 black & white tables, 2 black & white line drawings. BIC Classification: JNM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 16. Weight in Grams: 420.
Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet `consumer demands'. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and `profits'. Students ... Read more
Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet `consumer demands'. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and `profits'. Students ... Read more
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
264
Format
Paperback
Publication date
2010
Condition
New
Weight
420g
Number of Pages
250
Place of Publication
London, United Kingdom
ISBN
9780415584470
SKU
V9780415584470
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Mike Molesworth
Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK. Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK. Elizabeth ... Read more
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