10%OFF

Stock image for illustration purposes only - book cover, edition or condition may vary.
How to Win an Argument: An Ancient Guide to the Art of Persuasion
Marcus Tullius Cicero
€ 17.99
€ 16.11
FREE Delivery in Ireland
Description for How to Win an Argument: An Ancient Guide to the Art of Persuasion
hardcover. Num Pages: 288 pages. BIC Classification: HPCA; HPL; HPS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 181 x 123 x 28. Weight in Grams: 326.
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum. How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us.
Product Details
Publisher
Princeton University Press
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
288
Place of Publication
New Jersey, United States
ISBN
9780691164335
SKU
V9780691164335
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Marcus Tullius Cicero
James M. May is professor of classics, the Kenneth O. Bjork Distinguished Professor, and former provost and dean at St. Olaf College. An award-winning teacher, he is a widely recognized expert on Cicero and classical rhetoric and has written and edited many books on these topics. He lives in Northfield, Minnesota.
Reviews for How to Win an Argument: An Ancient Guide to the Art of Persuasion
Drawing on his extensive experience as a scholar and teacher of classical rhetoric, May (classics, St. Olaf College) brings together excerpts from Cicero's extensive contribution to rhetorical theory and practice to examine the theme 'how to win an argument.' One cannot find a better guide than Cicero... A delightful and accessible foray into an enduring, relevant art.
Choice
Choice