"This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone who's ever played with LEGO bricks." —Chris Anderson, editor-in-chief, Wired "As much a geek treat of the finest kind as it is a fascinating piece of subcultural anthropology. An essential staple for your favorite nerd's coffee table." —Maria Popova, The Atlantic "When, in their exhaustive and rapturous survey of the multicolored building blocks, The Cult of LEGO, [Baichtal and Meno] present the original patent application drawing for what was then, in 1958, called a "toy plastic brick", the effect is that of viewing the tablets that held the Ten Commandments, or perhaps the Sistine Chapel artwork. The receptive reader is in the presence of the divine genesis." —Paul Di Filippo, Salon.com "If we're talking about inspiring the next generation of engineers, flipping through this book would be one way to do it." —MSNBC.com "...A beautiful, coffee-table tome rich with examples of LEGO’s appeal and limitless versatility." —TODAY.com "I defy you to read and admire this book and not want to doodle with some bricks by the time you're done." —Gareth Branwyn, online editor-in-chief, MAKE Magazine "A crazy fun read, from cover to cover, this book deserves a special spot on the bookshelf of any self-respecting nerd." —Jake McKee, former global community manager, the LEGO Group "An excellent book and a must have for any LEGO enthusiast out there. The pictures are awesome!" —Ulrik Pilegaard, author of Forbidden LEGO "We're all members of the Cult of LEGO—the only membership requirement is clicking two pieces of plastic together and wanting to click more. Now we have a book that justifies our obsession." —James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com "Surprisingly inspiring . . . plenty of inspiration for anyone who has ever played with, and loved, Legos." —Juliet Izon, Wall Street Journal "Nearly 300 pages of LEGO awesomeness . . . just stunning." —Bricklover18