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Thaddeus Spratlen - Business Consulting in a Multicultural America - 9780295994970 - V9780295994970
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Business Consulting in a Multicultural America

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Description for Business Consulting in a Multicultural America Paperback. Num Pages: 15 maps, 96 recorded music items, 15 maps, 96 charts. Category: (G) General (US: Trade). Dimension: 219 x 280 x 16. Weight in Grams: 630.

Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.

Product Details

Format
Paperback
Publication date
2015
Publisher
Business and Economic Development Center, Foster School of Business, University of Washington
Condition
New
Number of Pages
260
Place of Publication
Seattle, United States
ISBN
9780295994970
SKU
V9780295994970
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Thaddeus Spratlen
Thaddeus Spratlen is professor emeritus of marketing at the University of Washington and a leading expert on multicultural marketing and business assistance for urban enterprises. Leslie Lum has worked for a Fortune 100 company, a global bank, and as a manager of a retail start-up. Detra Y. Montoya is clinical professor in the W. P. Carey School of Business at ... Read more

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