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India Reloaded: Inside India's Resurgent Consumer Market
Dheeraj Sinha
€ 47.55
FREE Delivery in Ireland
Description for India Reloaded: Inside India's Resurgent Consumer Market
Hardcover. Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers. Num Pages: 184 pages, biography. BIC Classification: 1FKA; JFFT; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 147 x 357 x 20. Weight in Grams: 376.
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
184
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137367099
SKU
V9781137367099
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Dheeraj Sinha
Dheeraj heads planning for Grey (WPP Group) in India, South & South East Asia. He is the author of Consumer India: Inside the Indian Mind and Wallet - a recommended read at the Wharton School's course on emerging economies. He has spoken at the Harvard Business School, the Asian Marketing Effectiveness Festival, the CII Marketing Conference and the Global Youth ... Read more
Reviews for India Reloaded: Inside India's Resurgent Consumer Market
'Dheeraj brings alive a new India, one that wants to live every moment as a spectacle. Contrary to the assumptions, India's mass consumers want the latest in technology and life, and are eager to upgrade to new experiences. To woo this India, brands need to have a swagger themselves. India Reloaded cuts through the clichés around emerging markets it's a ... Read more