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Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India
Purnima Mankekar
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Description for Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India
Paperback. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, this title demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, religion, and politics. Num Pages: 448 pages, 28 b&w photographs. BIC Classification: 1FKA; JFSJ1; JHMP. Category: (P) Professional & Vocational. Dimension: 234 x 157 x 33. Weight in Grams: 752.
In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women’s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.
Mankekar examines both “entertainment” narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows—Indian womanhood, family, community, constructions of historical memory, development, ... Read more
In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women’s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.
Mankekar examines both “entertainment” narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows—Indian womanhood, family, community, constructions of historical memory, development, ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
Duke University Press United States
Number of pages
448
Condition
New
Number of Pages
448
Place of Publication
North Carolina, United States
ISBN
9780822323907
SKU
V9780822323907
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Purnima Mankekar
Purnima Mankekar is Associate Professor of Cultural and Social Anthropology at Stanford University.
Reviews for Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India
“An outstanding work by a brilliant and passionate scholar. Screening Culture, Viewing Politics is a rare jewel. Not only does Mankekar explore a key historical moment in India’s history, but she brings a vibrant feminist political critique to her understanding of the construction of the modern Indian state. This book will become a classic.”—Ann Gray, University of Birmingham “In India, ... Read more