"Successful luxury branding involves understanding how to position your provenance their team of professional contributors eschew the simplistic one-size-fits-all global branding approaches of yesterday to describe the nuances of customer-centric segmentation necessary to delight the subcontinent's luxury demanding market." Rohit Deshpande Sebastian S. Kresge Professor of Marketing Harvard Business School "With ... Read morea surging economy and such evolving mindsets, India has never been more ready for luxury than it is now. But with it comes challenges and their answers in unique strategies. This book addresses these very issues and demystifies the Indian luxury story impressively." JJ Valaya Managing Director Valaya Luxury Holdings P. Limited "Fascinating reading. Well-researched... It is full of unique insight and extensive source material for anyone interested in truly understanding contemporary India, its high-end consumers and their relation to luxury." Claus Lindorff, Founder & Managing Director, BETC Luxe, Euro RSCG Worldwide "A well grounded and fascinating journey into the key challenges posed by the Indian luxury market, from consumer segmentation to retailing and communication." Stefania Saviolo Professor of Fashion & Luxury Management Bocconi University, Milan, Italy Show Less