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Pure and Modern Milk
Kendra Smith-Howard
€ 97.53
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Description for Pure and Modern Milk
A close look at milk and its history as a pure and modern consumer product in American culture. Num Pages: 240 pages, 25 hts. BIC Classification: 1KBB; 3JJ; 3JM; HBTB; JFCV; TDCT; TVHF. Category: (G) General (US: Trade). Dimension: 241 x 162 x 21. Weight in Grams: 442.
In the dairy aisle of the supermarket, one milk carton features cows grazing on a verdant pasture, backed by a forest and undulating hillside. On another, a cow's wide-eyed face beckons the thirsty drinker. To the casual shopper, such pastoral images proclaim milk's wholesomeness and natural purity. However, the same labels in the dairy case that flaunt meadow flowers and red barns betray a different history, one of human manipulation of milk between farmstead and supermarket. Words on the carton indicate that milk is "Grade A," "pasteurized," "homogenized," and "vitamin fortified." The cartons carry expiration dates and advise that the ... Read more
In the dairy aisle of the supermarket, one milk carton features cows grazing on a verdant pasture, backed by a forest and undulating hillside. On another, a cow's wide-eyed face beckons the thirsty drinker. To the casual shopper, such pastoral images proclaim milk's wholesomeness and natural purity. However, the same labels in the dairy case that flaunt meadow flowers and red barns betray a different history, one of human manipulation of milk between farmstead and supermarket. Words on the carton indicate that milk is "Grade A," "pasteurized," "homogenized," and "vitamin fortified." The cartons carry expiration dates and advise that the ... Read more
Product Details
Publication date
2013
Publisher
Oxford University Press Inc United States
Number of pages
240
Condition
New
Number of Pages
240
Format
Hardback
Place of Publication
New York, United States
ISBN
9780199899128
SKU
V9780199899128
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Kendra Smith-Howard
Kendra Smith-Howard is Assistant Professor of History, University at Albany
Reviews for Pure and Modern Milk
Smith-Howard's book is a must-read for everyone interested in the transformations of rural economies, especially when it comes to a view from the farm
Beat Bächi, Institut für Medizingeschichte, Universität Bern, Rezensiert für H-Soz-Kult von
Pure and Modern Milk has much to offer in terms of informing investigations into marketing and consumer habits, including contemporary ones. This is, ... Read more
Beat Bächi, Institut für Medizingeschichte, Universität Bern, Rezensiert für H-Soz-Kult von
Pure and Modern Milk has much to offer in terms of informing investigations into marketing and consumer habits, including contemporary ones. This is, ... Read more