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Customer Intelligence: From Data to Dialogue
Sean Kelly
€ 68.08
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Description for Customer Intelligence: From Data to Dialogue
Hardcover. Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJSM; UBJ. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 20. Weight in Grams: 536.
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Product Details
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
276
Condition
New
Number of Pages
280
Place of Publication
New York, United States
ISBN
9780470018583
SKU
V9780470018583
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-11
About Sean Kelly
Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to ... Read more
Reviews for Customer Intelligence: From Data to Dialogue
"Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006) "... this book is indispensable" (The Marketer, April 2006) "it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006) "... succeeds in crystallising a ... Read more