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Social Media
Claudia Wyrwoll
€ 65.62
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Description for Social Media
Paperback. Num Pages: 184 pages, 28 black & white illustrations, 6 black & white tables, biography. BIC Classification: UBJ; UNH; UYZG. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 254.
The increasing amount of user-generated content available on social media platforms requires new methods to find, evaluate, and to compare. To this day, existing ranking approaches to user-generated content do not allow for evaluation across platforms by exploiting its metadata. User-generated content, such as blog postings, forum discussions, shared videos etc. does however contain information that can be used for its evaluation independent of specific search interests. Claudia Wyrwoll presents a query- and language-independent ranking approach that allows for global evaluation of user-generated content across different platforms. Building on an insightful introduction into social media fundamentals, she proposes new models ... Read more
The increasing amount of user-generated content available on social media platforms requires new methods to find, evaluate, and to compare. To this day, existing ranking approaches to user-generated content do not allow for evaluation across platforms by exploiting its metadata. User-generated content, such as blog postings, forum discussions, shared videos etc. does however contain information that can be used for its evaluation independent of specific search interests. Claudia Wyrwoll presents a query- and language-independent ranking approach that allows for global evaluation of user-generated content across different platforms. Building on an insightful introduction into social media fundamentals, she proposes new models ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
184
Condition
New
Number of Pages
167
Place of Publication
Weisbaden, Germany
ISBN
9783658069834
SKU
V9783658069834
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Claudia Wyrwoll
Claudia Wyrwoll earned her doctorate degree at the faculty of Mathematics, Informatics und Natural Sciences, University of Hamburg, where she gave lectures and seminars on theories and models of social media. Before starting her research, she gathered professional experience working in the advertising industry. She works as consultant.
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