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What Stays in Vegas: The World of Personal Data, Lifeblood of Big Business and the End of Privacy as We Know It
Adam Tanner
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Description for What Stays in Vegas: The World of Personal Data, Lifeblood of Big Business and the End of Privacy as We Know It
Paperback. Num Pages: 336 pages, B/W photos throughout. BIC Classification: PDR; UBJ; URD. Category: (G) General (US: Trade). Dimension: 151 x 229 x 25. Weight in Grams: 398.
The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they ... Read more
The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
INGRAM PUBLISHER SERVICES US
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9781610396394
SKU
V9781610396394
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Adam Tanner
Adam Tanner writes about the business of personal data. He is a fellow at the Institute for Quantitative Social Science at Harvard University and was previously a Nieman fellow there. Tanner has worked for Reuters News Agency as Balkans bureau chief (based in Belgrade, Serbia), as well as San Francisco bureau chief, and has had previous postings in Berlin, Moscow, ... Read more
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