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Ethics in Advertising: Making the Case for Doing the Right Thing
Wally Snyder
€ 62.79
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Description for Ethics in Advertising: Making the Case for Doing the Right Thing
Paperback. .
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices ... Read more
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
102
Place of Publication
London, United Kingdom
ISBN
9781138188990
SKU
V9781138188990
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Wally Snyder
Wally Snyder serves as Distinguished Visiting Professor at the University of Missouri, Professor and Senior Advisor for Advertising Ethics at Michigan State University, and Chair of the National Advertising Review Board, USA.
Reviews for Ethics in Advertising: Making the Case for Doing the Right Thing
A timely, seminal work on ethical responsibility for a post-digital world. This valuable guide could only come from a person with Wally Snyder's unique communication industry experience, legal background and sensibilities. This book, plus Wally's ethics certification program through his Institute of Advertising Ethics at the University of Missouri in partnership with the American Advertising Federation, are paving the way ... Read more