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Media Interview Techniques: A Complete Guide to Media Training
Robert Taylor
FREE Delivery in Ireland
Description for Media Interview Techniques: A Complete Guide to Media Training
Paperback. The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Num Pages: 224 pages. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 346.
Any individual preparing for an interview with the media, however practiced or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Never has media training been more relevant, or more in demand. Media Interview Techniques is the authoritative guide to giving ... Read moresuccessful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help the reader prepare for that occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip and other notable figures, this book presents the author's methodology which has been proven across the spectrum of industry sectors both nationally and internationally. This book is written for those who speak on behalf of commercial companies, public services, charities or NGOs, or as a subject expert. No PR executive, press officer or communications professional can afford to be without a copy for briefing clients prior to an interview. The book is also supported by online resources, including web links for each chapter to relevant media interviews and high-profile news stories. Show Less
Product Details
Place of Publication
London, United Kingdom
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Usually ships in 7 to 11 working days
About Robert Taylor
Robert Taylor is one of the UK's most experienced media trainers: his trainees include more than 1,000 executives from the Foreign and Commonwealth Office, the Department for International Development and the British Council, including ambassadors. Other clients have included the executive management teams of the Olympic Delivery Authority for London 2012, senior executives at Accenture, BT, British Airways, FedEx, SAP, ... Read moreOrange, Oracle, SITA and a huge range of public sector bodies and charities. He has been the leading media trainer of the Chartered Institute of Public Relations since 2008. Show Less
Reviews for Media Interview Techniques: A Complete Guide to Media Training
A solid approach to media training, complete with a good introduction to the subject, sound strategies for a wide variety of media encounters, and effective tools and techniques anyone can use in a media interview.
John Barnett, Public Relations and Social Media Consultant Vox Optima, LLC [A] tested, research-supported model of proven techniques which have been ... Read moresuccessful both in national and international arenas, and which help interviewees prepare for media interviews. Chapters provide common rules ( never look at the camera ), discuss the basics of delivery and voice tones, tell how to handle hostile questions, and most of all, show how to stay in control of the interview no matter what direction it should take. The result is a powerful survey, highly recommended for any who would participate in media interviews prepared to field any and all hurdles encountered in the process.
Diane Donovan Donovan's Literary Services Robert Taylor shares a lifetime of experience training spokesmen for media interviews in this one book. It's a treasure trove of information, examples and guidance. Quite simply, if you love or fear giving media interviews you will learn something from Robert's expert advice.
Vickie Sheriff former Official Spokesman for the UK Prime Minister Robert Taylor's book provides a thorough and comprehensive approach to media training. Full of good guidance, smart thinking and useful examples, this book demonstrates Robert's in-depth knowledge and experience in the world of media and is a must-read for anyone preparing for a media interview.
Henrietta Mackenzie, Associate Director Edelman Robert has produced a highly authoritative yet very accessible guide for anyone involved in media interviews. Whether you are a first-time interviewee, a corporate communications professional or a training manager, you will find the book's detailed advice and examples reassuring and invaluable. Robert has trained a number of our clients, all of whom have enjoyed and benefitted from the experience. His techniques have prepared them for successful encounters, including interviews on BBC Radio 4's Today programme and with The Sunday Times' Business section. Robert is a genuine master of his craft.
Marc Cornelius, Founder and Managing Director 80:20 Communications This is a genuinely informed and practical guide. Robert starts - and ends - with a reminder that planning for media interaction is an opportunity, rather than a threat, assuming considerable planning and preparation have gone beforehand. All of which is set out with clarity and precision in the chapters in-between. The sections on tone of voice, body language and personal presentation, and messaging, go to the heart of how media performance - good, or bad - can impact a brand. Today's news isn't gone tomorrow: we're reminded that it will be available online and will influence a brand's future for decades. Robert's crystal-clear writing style, along with the exercises ending each chapter, will give any spokesperson or executive the confidence to develop constructive relationships with important influencers across all media channels.
Donald Johnson, Head of Brand Strategy National Grid plc Robert Taylor is one of the few trainers in the market who can call upon real-world experience, supporting theory and anecdotal evidence to make his case. Everything in these pages rings true. And he writes well, too... This book will be of great interest to students and practitioners.
Michael Johnson, former editor of International Management magazine and director of McGraw-Hill World News Robert's coaching and techniques make sure we get the most out of every opportunity to tell the world what we do and why it's so important.
Jonathan Ludford, National Communications Manager Canal & River Trust 'He knows his stuff', one senior official of the Ukrainian government told me after media training with Robert Taylor in Kyiv. I have no doubt he would have been even more eloquent in describing Robert's professionalism, had he read Media Interview Techniques. The book is both comprehensive and reader-friendly. A must-read for spokespeople, not to mention anyone striving for excellence in giving interviews.
Dmytro Kuleba, Ambassador-at-Large for Strategic Communications Ministry of Foreign Affairs of Ukraine Robert Taylor writes with authority on a subject he knows inside out and with the same easy style you get in his face-to-face workshops. Robert's model works equally for a private sector client, public sector body or a not-for-profit, and has become a core part of our organization's media training programme. I'd certainly encourage any press officer to read Media Interview Techniques before prepping their spokesperson for media calls.
Krysteen Ormond, Public Relations & Media Manager Falkland Islands Government I have worked with Robert for many years, delivering courses for diplomats through to management consultants and chief executives of not-for-profits. This book is the culmination of his career as a specialist media trainer. Undertaking a media interview is always challenging but these straightforward and down-to-earth hints and tips make that challenge less daunting, indeed almost something to look forward to. I particularly enjoyed the many anecdotes he includes, many of which are classic examples, which serve to illustrate what you should and what you should not do when tackling a media interview. An entertaining read, combined with sound practical advice, ranging from how to construct a message sandwich through to ideas about posture, breathing and relaxation.
Caroline Black FCIPR, Managing Director Caroline Black & Associates Robert Taylor's book is a must for all those who are facing the media. Packed with tried and trusted tactics and dozens of examples from real-life situations, this is an essential read both for newcomers and experienced spokespeople wanting to stay ahead of the game.
Cathie Burton, Spokesperson, Head of Communication & Media Relations Organization for Security and Co-operation in Europe Robert Taylor is as thorough as they come and this guide reflects his detailed approach.
Jessica Dixon, Director Spider PR Robert Taylor is an excellent media trainer. Of course, nothing beats having him in person, but this book encapsulates his lessons perfectly and is a very useful reference tool for everyone who wants to present themselves well in front of journalists.
Charlie Pryor, Director Leidar Robert Taylor s book is a must for all those who are facing the media. Packed with tried and trusted tactics and dozens of examples from real-life situations, this is an essential read both for newcomers and experienced spokespeople wanting to stay ahead of the game.
Cathie Burton, Spokesperson, Head of Communication & Media Relations Organization for Security and Co-operation in Europe Robert Taylor s book provides a thorough and comprehensive approach to media training. Full of good guidance, smart thinking and useful examples, this book demonstrates Robert s in-depth knowledge and experience in the world of media and is a must-read for anyone preparing for a media interview.
Henrietta Mackenzie, Associate Director Edelman He knows his stuff, one senior official of the Ukrainian government told me after media training with Robert Taylor in Kyiv. I have no doubt he would have been even more eloquent in describing Robert s professionalism, had he read Media Interview Techniques. The book is both comprehensive and reader-friendly. A must-read for spokespeople, not to mention anyone striving for excellence in giving interviews.
Dmytro Kuleba, Ambassador-at-Large for Strategic Communications Ministry of Foreign Affairs of Ukraine Robert s coaching and techniques make sure we get the most out of every opportunity to tell the world what we do and why it s so important.
Jonathan Ludford, National Communications Manager Canal & River Trust Show Less
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