“Media Life is a daring, provocative and mindful analysis of the many ways in which media have become an irreducible component of the social. It is written in a very approachable style, presented in an impeccable typographic design, and is impressive in its scope of concepts, terminologies, and the body of examples from market research, art and popular culture.” Christoph Raetzsch, Digital Journalism "Draws on a wide array of sometimes sharply original ideas about both entrapment and opportunity, organizing them vigorously and often with wit." European Journal of Communication "This innovative interpretation of our relationship to media is both coherent and the fruit of much thought. It contains the promise of a long-sought-for new paradigm to replace the original causal-linear model of mass communication." Denis McQuail, University of Amsterdam "Media Life is a fresh and inspiring book, dense in original ideas and intuitions. It is an outstanding book to read, to study, to cite, to have on the shelves of your library, to lend to friends, to suggest to students, and to think about when you yourself take part in media life." Leopoldina Fortunati, University of Udine "In Media Life Mark Deuze gives us an immediate sense of the embedded, interconnected, and multi-modal character and necessity of media in contemporary life. It is also a window into the next generation of communication research and scholarship, where the familiar divides between channel and content, interpersonal interaction and mediated communication, the personal, the institutional, and the systemic will fade and reconfigure. Just as we cannot not communicate, today we cannot not mediate. An indispensable tour of the emerging boundaries of media studies." Leah Lievrouw, University of California Los Angeles