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Multimodality: A Social Semiotic Approach to Contemporary Communication
Gunther Kress
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Description for Multimodality: A Social Semiotic Approach to Contemporary Communication
Paperback. Multimodality is a sub-field of communication studies which looks beyond language to the multiple modes of communicating or making meaning - from images to sound and music. This book offers a comprehensive theoretical framework for the study of this topic providing sample analyses and suggestions for further reading. Num Pages: 232 pages, 5 black & white tables. BIC Classification: GTC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 12. Weight in Grams: 382.
The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the ... Read more
The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the ... Read more
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
236
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
214
Place of Publication
London, United Kingdom
ISBN
9780415320610
SKU
V9780415320610
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-8
About Gunther Kress
Institute of Education, University of London, UK
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