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Public Relations Research
. Ed(S): Zerfass, Ansgar; Amsterdamska, Olga; Sriramesh, Krishnamurthy
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Description for Public Relations Research
Paperback. Editor(s): Zerfass, Ansgar; Amsterdamska, Olga; Sriramesh, Krishnamurthy. Num Pages: 456 pages, biography. BIC Classification: GTC. Category: (G) General (US: Trade). Dimension: 240 x 168 x 24. Weight in Grams: 768.
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship ... Read more
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
456
Condition
New
Number of Pages
449
Place of Publication
Weisbaden, Germany
ISBN
9783531199610
SKU
V9783531199610
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Zerfass, Ansgar; Amsterdamska, Olga; Sriramesh, Krishnamurthy
Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association. Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA ... Read more
Reviews for Public Relations Research
"Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009