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6%OFFPeter Simonson - Refiguring Mass Communication - 9780252077050 - V9780252077050
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Refiguring Mass Communication

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Description for Refiguring Mass Communication Paperback. Presents an inquiry into the history and the moral significance of mass communication as an idea and social form. Organized around narrative accounts of individuals and their communicative worlds, this title strives to refigure mass communication as a concept, and illuminate significant but overlooked rhetorical episodes in its history. Series: History of Communication. Num Pages: 280 pages. BIC Classification: GTC. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 15. Weight in Grams: 384.

This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication.

Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term "mass communication" frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring ... Read more Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives. Drawing on textual and archival research as well as access to Merton's personal papers, Simonson broadly reconceives a sense of communication theory and what social processes might be considered species of mass communication. Simonson reveals the geographical and social contexts from which these visions have emerged and the religious and moral horizons against which they have taken shape. In a unique perspective, he considers the American county fair as an example of a live gathering and crucial site that is overlooked in contemporary forms of mass communication, urging a reconsideration of how individuals participate in and shape similar forms.

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Product Details

Format
Paperback
Publication date
2010
Publisher
University of Illinois Press United States
Number of pages
280
Condition
New
Series
History of Communication
Number of Pages
280
Place of Publication
Baltimore, United States
ISBN
9780252077050
SKU
V9780252077050
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Peter Simonson
Peter Simonson is an associate professor of communication at the University of Colorado at Boulder and the coeditor of Mass Communication and American Social Thought: Key Texts, 1920-1968.

Reviews for Refiguring Mass Communication
A Choice Outstanding Academic Title, 2011. "This book is particularly powerful because, like rhetoric itself, it is not limited to any one discipline. Simonson uses cultural studies and rhetoric as energizing points of departure for rehabilitating and reinforcing the idea and social form of mass communication."
Rosa A. Eberly, author of Citizen Critics: Literary Public Spheres "This volume of ... Read more

Goodreads reviews for Refiguring Mass Communication


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