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The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
Pekka Aula
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Description for The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
Hardback. Series: Management for Professionals. Num Pages: 214 pages, 20 black & white illustrations, 6 colour illustrations, biography. BIC Classification: GTC; KJC; KJP; KNT. Category: (P) Professional & Vocational. Dimension: 247 x 163 x 18. Weight in Grams: 484.
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.
Product Details
Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG
Condition
New
Series
Management for Professionals
Number of Pages
214
Place of Publication
Cham, Switzerland
ISBN
9783319220079
SKU
V9783319220079
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Pekka Aula
Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well ... Read more
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