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Understanding Communication Theory: A Beginner´s Guide
Stephen M. Croucher
€ 102.31
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Description for Understanding Communication Theory: A Beginner´s Guide
Paperback. Num Pages: 288 pages, 8 black & white tables, 15 black & white halftones. BIC Classification: GTC; JFD; KNT. Category: (G) General (US: Trade). Dimension: 181 x 254 x 23. Weight in Grams: 740.
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory-the social scientific, interpretive, and critical approaches-and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords ... Read more
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory-the social scientific, interpretive, and critical approaches-and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Condition
New
Weight
684 g
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780415748049
SKU
V9780415748049
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About Stephen M. Croucher
Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.
Reviews for Understanding Communication Theory: A Beginner´s Guide
Understanding Communication Theory is an invaluable resource for undergraduate instruction. An organized, rigorous, and accessible communication text, it is an excellent blend of conceptual and pragmatic discussion. It will enhance the learning space for both student and instructor. -Devika Chawla, Ohio University This book is a valuable ... Read more