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How To Write Better Copy
Steve Harrison
€ 11.99
€ 10.89
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Description for How To Write Better Copy
Paperback. Series: How to: Academy. Num Pages: 160 pages. BIC Classification: CBW. Category: (G) General (US: Trade). Dimension: 133 x 198 x 19. Weight in Grams: 186.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. ... Read more
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. ... Read more
Product Details
Publisher
Pan Macmillan
Format
Paperback
Publication date
2016
Series
How to: Academy
Condition
New
Number of Pages
160
Place of Publication
London, United Kingdom
ISBN
9781509814572
SKU
V9781509814572
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Steve Harrison
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. That discipline was direct marketing, which means his copy was judged not by how clever it was but by how many ... Read more
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