Applied Discourse Analysis
Arthur Asa Berger
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Description for Applied Discourse Analysis
Hardback. Num Pages: 201 pages, 36 black & white illustrations, biography. BIC Classification: CFGR; JFCA; JFD. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 406.
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
201
Condition
New
Number of Pages
201
Place of Publication
Cham, Switzerland
ISBN
9783319471808
SKU
V9783319471808
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Arthur Asa Berger
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University ... Read more
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