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Language As Commodity: Global Structures, Local Marketplaces
Rani (Ed) Rubdy
€ 54.99
€ 45.54
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Description for Language As Commodity: Global Structures, Local Marketplaces
Paperback. Engages with language policies and positions in relation to the roles and functions these languages adopt. This book examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. Editor(s): Rubdy, Rani; Tan, Peter. Num Pages: 240 pages, 10 bw illustrations. BIC Classification: CFB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 234 x 18. Weight in Grams: 390.
This is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization. Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or ... Read more
This is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization. Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Number of pages
240
Format
Paperback
Publication date
2008
Condition
New
Number of Pages
248
Place of Publication
London, United Kingdom
ISBN
9781847064233
SKU
V9781847064233
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Rani (Ed) Rubdy
Dr Rani Rubdy is at the National Institute of Education, Nanyang Technological University, Singapore. Peter Tan is at the Department of English Language and Literature at the National University of Singapore, Singapore.
Reviews for Language As Commodity: Global Structures, Local Marketplaces
Mention -Book News, February 2009 The link between discourse, globalization and language policies and practices is one that this book introduces us to in a comprehensive way, and it is hoped that more volumes on this area of research will be seen in the future.
.Journal of Sociolinguistics, 2009
...every chapter challenges and informs our ... Read more
.Journal of Sociolinguistics, 2009
...every chapter challenges and informs our ... Read more