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Marketing Identities Through Language
E. Martin
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Description for Marketing Identities Through Language
Paperback. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Num Pages: 286 pages, biography. BIC Classification: CBX; CFB; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Product Details
Format
Paperback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Number of pages
286
Condition
New
Number of Pages
286
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349526000
SKU
V9781349526000
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About E. Martin
ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.
Reviews for Marketing Identities Through Language
Marketing Identitites Through Language will prove useful and interesting reading for specialists and students with interests in multilingual media discoures, global Englishes, language policy and planning and many other areas of sociolinguistics and applied linguistics.' - Helen Kelly-Holmes, Multilingua, Journal of Cross-Cultural and Interlanguage Communication