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Rhetoric: A Very Short Introduction
Richard Toye
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Description for Rhetoric: A Very Short Introduction
Paperback. Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion. Series: Very Short Introductions. Num Pages: 136 pages, 8 black and white illustrations. BIC Classification: 2AB; CFGR. Category: (U) Tertiary Education (US: College). Dimension: 174 x 113 x 7. Weight in Grams: 110.
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient ... Read more
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient ... Read more
Product Details
Publisher
Oxford University Press United Kingdom
Number of pages
136
Format
Paperback
Publication date
2013
Series
Very Short Introductions
Condition
New
Number of Pages
144
Place of Publication
Oxford, United Kingdom
ISBN
9780199651368
SKU
V9780199651368
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Richard Toye
Richard Toye studied at the University of Birmingham and subsequently the University of Cambridge, where he completed his Ph.D. He is currently Professor of Modern History at the University of Exeter. His books include Lloyd George and Churchill: Rivals for Greatness (2007) and Churchill's Empire: The World That Made Him and the World He Made (2010).
Reviews for Rhetoric: A Very Short Introduction
Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch.
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