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Theo Van Leeuwen - Introducing Social Semiotics: An Introductory Textbook - 9780415249447 - V9780415249447
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Introducing Social Semiotics: An Introductory Textbook

€ 51.57
FREE Delivery in Ireland
Description for Introducing Social Semiotics: An Introductory Textbook Paperback. This text makes concrete the complexities of meaning-making and is useful reading for anyone interested in how communication works. Num Pages: 320 pages, 25 black & white tables. BIC Classification: CF. Category: (U) Tertiary Education (US: College). Dimension: 245 x 175 x 17. Weight in Grams: 538.

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing ... Read more

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Product Details

Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2004
Condition
New
Weight
547 g
Number of Pages
308
Place of Publication
London, United Kingdom
ISBN
9780415249447
SKU
V9780415249447
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Theo Van Leeuwen
Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.

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