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Speechwriting
Simon Lancaster
€ 18.99
€ 17.51
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Description for Speechwriting
Paperback. * Authoritative guide to speechwriting * A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses * Written by a top political and business speechwriter Num Pages: 172 pages, 26 b&w illustrations. BIC Classification: CBP. Category: (G) General (US: Trade). Dimension: 215 x 137 x 21. Weight in Grams: 386.
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines ... Read more
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines ... Read more
Product Details
Publisher
Robert Hale Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
172
Place of Publication
London, United Kingdom
ISBN
9780709089179
SKU
V9780709089179
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Simon Lancaster
Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders, including Rt Hon Alan Johnson MP, Rt Hon Patricia Hewitt MP and the CEOs of HSBC, Cadbury and Intercontinental Hotels Group. He runs regular Creative Speechwriting courses and is a guest ... Read more
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