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The Language of Cosmetics Advertising
Helen Ringrow
€ 73.65
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Description for The Language of Cosmetics Advertising
Hardback. Num Pages: 131 pages, 7 black & white illustrations, 14 colour illustrations, biography. BIC Classification: 1DBK; 1DDF; 2AB; 2ADF; CFB; CFGR; JFSJ1; KNSX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 303.
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures ... Read more
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
131
Condition
New
Number of Pages
118
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137557971
SKU
V9781137557971
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Helen Ringrow
Helen Ringrow is Senior Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen’s University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.
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