Sophisticated shopping and travel expert Rachel Felder, the author of Insider Brooklyn, takes you deep into the heart of the world's most visited city-London-with her painstakingly curated selection of 200 not-to-be-missed destinations-major retailers, specialty boutiques, hotels, cultural venues, restaurants, cafes, and bars-hundreds of colorful photographs, a specially commissioned illustrated map, and an index of listings. In the past decade, London has consistently been the world's top destination among international travelers, including nearly nineteen million visitors in 2015 alone. In this beautifully designed, practical, and portable compendium, Rachel, a widely published journalist specializing in fashion, beauty, travel, and trends, takes you on a unique, personalized tour of the city that is her second home. Insider London is, in essence, Rachel's very own little black book, an annotated guide to the best of the city: heritage businesses and upstart boutiques, established and burgeoning neighborhoods, from Mayfair to trendy Shoreditch, and filled with essential information only a savvy Londoner would know. The coverage includes: * City Essentials' Hotels, Museums and Galleries, Parks and Open Spaces, Live Music Venues, and Theaters* Shops-Department Stores, Clothing and Fashion Accessories* Beauty, Grooming, and Wellness* Decor, Flowers, and Items for the Home* Stationery, Books and Gifts* Markets* Food and Drink-Restaurants; Pubs, Gastropubs, and Cocktail Bars; Quick Bites, Bakeries and Takeaways; Fish and Chips; Afternoon Tea; Coffee Bars and Tea Houses* Listings Index Every entry-from appointment-only boutiques to unique galleries to unusual tea purveyors-have been chosen with Felder's refined tastemaker's eye, including new discoveries, blink-and-you'll-miss-it neighborhood gems, and quintessential mainstays. Rachel describes each venue in detail, highlighting its specialties and profiling the experience, and provides its complete street address, phone number, website, and closest tube station. An indispensable guide for London dwellers and visitors, Insider London is also visual feast for Anglophiles who simply want to dream about it and shop it from home.