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Choice of Futures
Emery, F. E.; Emery, M.
€ 66.16
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Description for Choice of Futures
Paperback. Series: International Series on the Quality of Working Life. Num Pages: 212 pages, biography. BIC Classification: JHB; WM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 12. Weight in Grams: 334.
Exploration of the nature of human communication and the media is a pre requisite to any assessment of the likely future role of communications . . We cannot assume that the nature of these things is transparently obvious to everyone and therefore commonly understood. Three developments in recent decades should adequately warn against such an assumption. First, we had the fiasco of social scientists trying to apply Shannon's mathematical theory of information as if it were a theory of human communication. 'In Shannon's use of information we cannot speak of how much information a person has only how much a ... Read more
Exploration of the nature of human communication and the media is a pre requisite to any assessment of the likely future role of communications . . We cannot assume that the nature of these things is transparently obvious to everyone and therefore commonly understood. Three developments in recent decades should adequately warn against such an assumption. First, we had the fiasco of social scientists trying to apply Shannon's mathematical theory of information as if it were a theory of human communication. 'In Shannon's use of information we cannot speak of how much information a person has only how much a ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
212
Condition
New
Series
International Series on the Quality of Working Life
Number of Pages
212
Place of Publication
New York, NY, United States
ISBN
9781468469509
SKU
V9781468469509
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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