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Andrew Billings - Olympic Media: Inside the Biggest Show on Television - 9780415772518 - V9780415772518
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Olympic Media: Inside the Biggest Show on Television

€ 72.46
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Description for Olympic Media: Inside the Biggest Show on Television Paperback. Examines the production, content, and potential effects of NBC's Olympic telecasts. This book outlines the inner workings of the NBC Olympic machine; and offers a survey analyses, which interrogates the extent to which NBC's storytelling process affects viewer beliefs about identity issues. Series: Routledge Critical Studies in Sport. Num Pages: 200 pages, 10 black & white tables, 2 black & white line drawings. BIC Classification: APT; WSBB. Category: (UU) Undergraduate. Dimension: 230 x 154 x 11. Weight in Grams: 304.

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal ... Read more

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Product Details

Format
Paperback
Publication date
2008
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
200
Condition
New
Series
Routledge Critical Studies in Sport
Number of Pages
186
Place of Publication
London, United Kingdom
ISBN
9780415772518
SKU
V9780415772518
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

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